Copyright 2020 Gerson & Associates


Many businesses around the world are getting ready to relaunch their products or services into a world that thinks and behaves differently.

Now is the perfect time to ensure that you are adopting marketing best practices that fit today's issues.

In this virtual meeting, we will discuss how you can lead your company through the 2020 crises by doing the following:



Register Now!
Date: Thursday, May 14st, 2020
Time: 10AM PST 
Duration: 1 Hour
Even if you can’t make it, sign up anyway!
We’ll send you the recording.
Be among the savvy businesses that are adopting marketing best practices.

Marketing Essentials for Re-Igniting Your Business

Featured Presenters

Speaker: Chris d’Eon
Chris has been responsible for Internet, Mobile, Radio, TV, eCommerce, Direct Mail, Print and Brand advertising. He has played a leader position at Assurance, MOGL, Pathway Genomics, RealAge.com, Proflowers, and Intuit. He also launched the iMarketers Association and was president of the San Diego chapter of the Direct Marketing Association. In 2006, he received the The Margaret Sellers Award as San Diego marketer of the year.


Speaker: Randy Gerson
Randy is a direct marketing and sales executive that specializes in growing sales and market share by implementing best practices coupled with proven testing methodology designed to increase profits. Since the 1990’s he has successfully helped businesses launch and test new products, new strategies, new campaigns and new channels. He has successfully worked with a variety of players with extensive experience in sales and marketing including Xerox, Experian, FedEx Kinkos, BioPharma Scientific, Cardium Therapuetics, MPA Media and more. He also served four years on the San Diego Direct Marketing Association where he was elected as President.



Speaker: Tracy Benelli
Tracy has led world-class communications teams for Dell, Intuit, HP, ProFlowers, Citrix and Quest Software. Her business acumen and stellar reputation-building skills have been key to aligning communications with go-to-market strategies for rapid-fire media engagement. Along the way, she has taken two companies private, one public, led communication strategies for over $100B in M&A, and created increased business value for all.

Virtual Event:

  1. Understand how the buying cycle has changed
  2. How to lower marketing risk in the new economy
  3. Where and how it's reasonable to connect with leads
  4. Post-pandemic messaging strategy 
  5. Building a lead nurture strategy in a post-COVID-19 world (low cost LinkedIn growth strategies that are working now!)

RE-OPEN - RE-ENGAGE - RE-IGNITE